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Why Customers’ Engagement Matters in Hospitality?
The rise of customer engagement Customer engagement has become a buzzword among marketing professionals. Within only a few years, this term has experienced a meteoric rise, from being virtually non-existent to omnipresent, with Google spitting out more than 10 Millions of search hits by now. Ma ...
How to shift to growth mindset in hotel marketing?
Marketing; One of the repeated questions that I always receive is: How can we breakthrough the noise and stand out from the crowd? In the era of extreme change and technology disruption marketing is not anymore such department that responsible for promotions, newsletter, social media or any of ...
How big data reform pricing strategies in hospitality?
Big Data in revenue management is one of the most important techniques for maximizing hotels’ profitability. RM is simply defined as the process of analyzing past and present data to predict the future and to ensure that property offers the right product to the ideal customer at the right time at ...
